Success of AffiliateFuture’s cookie-free tracking technology warns of campaign measurement ‘catastrophe’ as credit crunch bites
VeraciTag™, AffiliateFuture’s cookie-free tracking solution, has been heralded a success by recording an additional 7% of sales in just six months of launch, demonstrating that a significant number of affiliate-generated transactions would otherwise have slipped through the cookie blockers’ net.
The results illustrate the growing impact of cookie blocking on the industry and raise concerns about the accuracy of campaign measurement and affiliate remuneration amongst those merchants and publishers relying solely on cookies and flash cookies for tracking purposes.
Tom Morgan, Managing Director of AffiliateFuture says, “If the trend for blocking cookies continues then the effectiveness of affiliate marketing will be seriously misrepresented. Merchants will record a growing number of unattributed transactions, the ROI on their affiliate marketing spend will look less favourable and it may even result in programmes being down-sized at a time when every conversion counts. As for affiliates, despite successfully securing business for the brands they’re representing, their just rewards will be denied them because of a technological shortfall. Unless a proven solution like VeraciTag is introduced across the board the industry at large faces a genuine campaign measurement catastrophe.”
VeraciTag™, AffiliateFuture’s proprietary consumer-friendly patent-pending tracking technology, offers reputable online marketers a secure, reliable and privacy-protecting alternative for their affiliate programmes. It works by storing anonymous tracking information in the web browser of the user’s computer, operating in this way means the tags cannot be blocked, as cookies can.
VeraciTag™ can be used alongside cookies and flash cookies, it is fully integrated across the AffiliateFuture network and so all merchants and affiliates in the AffiliateFuture community are beneficiaries.
VeraciTag™ is exclusive to AffiliateFuture